We were called in to help the team at the Boston Consulting Group India, conceptualize and prototype tools for the CEO of a large Indian bank, to monitor the performances of his top branches and higher management. We built out a set of tools in the form of an ipad app that would serve as a desk HUD of sorts. This was built to sit on the users desk and serve as a ready reckoner. This project stands out from all our other work in the sense that this was custom built for a single specific user. Designing for a very specific person brings forth a rich repository of insights on which you can custom build a solution.